Franchising - the form of interaction of the market’s subjects, representing one of versions vertically - integrated systems and possessing a number of specific attributes.
  Franchising, as the form of long-term and favourable business cooperation, has won a recognition in many countries of the world.
  Franchising allows to raise a level of the enterprise initiative and investment activity of business in many sectors of economy. Franchise concepts are used almost in 80 sectors of economy. The quantity of networks in the world grows. In 2006 there were approximately 9000 franchise networks in Europe, 6000 - in America, 7000 - in Asia.